The Only Newsletter You Need To Grow Your Real Estate GCI Without Working More
Learn how to use AI, tech and media to close more deals without working more in just 5 mins a week.
you're invisible to AI
William Zhang Hey, it's William. Really interesting couple of weeks for AI in residential real estate. I want to start doing these roundups — the news that actually matters to us as agents, with my honest take on each. Here's what caught my eye: Today I'm going to cover: Portals are becoming the buyer's AI front door 91% of agents are now invisible to AI search The honest truth about brokerage AI tools And the startups finally automating the transaction JOIN THE AI BOOTCAMP — CODE EXPIRES...
Results from a year of AI as a realtor
William Zhang Hey, it's William. I spent the last year using AI in every part of my business as a realtor. Some of it made me real money. Some of it completely flopped. Here's what worked, what didn't, and what I'm doubling down on in 2026. 1. AI clone videos for my long-form content This is the highest-leverage thing I did all year. The idea: an AI clone of me makes my videos. My face, my voice — no camera, no filming. I started in December. It took three to four months before the results...
Content beats ads
William Zhang Hey, it's William. I've sold over $10 million in homes to clients who found me through my content. Not one of them came from an ad. I want to be clear about that, because most agents are doing it backwards. They rent attention. Facebook ads, Zillow leads, pay for the click. The second you stop paying, the leads stop. It's a faucet, not an asset. And those leads are cold. Strangers who filled out a form and have no idea who you are. Content is the opposite. Every video I make is...
5 Free Claude Skills for Realtors
William Zhang Hey, it's William. You and I didn't get into real estate to do paperwork. We got into it to close deals and build a life we actually like. But somewhere along the way the admin work took over — the follow-ups, the forms, the listing copy, the CRM nobody has time to babysit. The reason I care about AI at all is that it hands that busywork back, so I get more time on the things that actually grow the business. Here's the part nobody explains. What makes a real estate AI operating...
5 use cases, 7 deals
William Zhang Hey, it's William. Most mornings I open Claude and just say "good morning." A few seconds later it hands me the leads I need to chase that day, pulled straight from my CRM. That's one of five use cases I now run my whole business on. One of them is what helped me close seven deals this year. I broke all five down in my new video. Today I'm going to cover: How I use Claude to write blog posts that get me cited by ChatGPT The content engine that turned 10 hours of video prep into...
My AI clone closed two deals
William Zhang Hey, it's William. For the past five months, I published videos only using my AI clone on my relocation channel. I've closed two deals since I started doing that. So today I'm going to share three insights on how to use an AI clone to create videos and actually get leads. Today I'm going to cover: Why you build a library of the real you first The one thing that matters more than video quality How to get your videos cited by ChatGPT, Claude, and Perplexity And the results after...
AI isn't fake. You're just at Level 1
William Zhang Hey, it's William. I've spent the last two months rebuilding my real estate business around Claude. I built close to 28 tools. Most got deleted. A handful changed how I work. One of them drafted a follow-up that helped me close a $500,000 deal I'd otherwise have let slip. Today I want to give you the whole map: the five levels of using Claude, where I am, and the one free move that gets you climbing tonight. Today I'm going to cover: The 5 levels of Claude, and which one you're...
Results from using my real estate AI assistant the past two months
William Zhang Hey, it's William. I have been using Ashley, my AI assistant that I built using Claude, the past 2 months to help me run my real estate business, and the results have been nothing short of amazing. But today I am also going to share the downsides of it. Today I'm going to cover: Wins Lessons And more... P.S. Real Agent Clone now allows you create instagram image posts. My goal is to let Real Agent Clone handle all of my social media - so I can work on my business, not creating...
4 minutes. A full week of content.
William Zhang Hey, it's William. I get pitched by social media agencies all the time. "We'll handle your Instagram and Facebook. Branded posts, captions, content calendar. $1,000 a month." I never hired one. But I also wasn't posting. So I built something instead. Today I'm going to cover: Why social media kept falling off my list How the AI social media skill generates a full week of branded content in 4 minutes The 4-3-2-1 content formula that keeps your feed from looking like a billboard...
I taught my AI to use the MLS
William Zhang Hey, it's William. Last week I told you about Ashley — my AI executive assistant that handles my morning briefing, CRM checks, and daily task list. This week I gave her a new job: navigating the MLS. Today I'm going to cover: How Claude Code controls a browser to navigate Unlock MLS hands-free Pulling showing instructions, lock box codes, and contact info for 7 properties Route optimization — planning the most efficient tour using Google Maps And how I save all of this as a...
Learn how to use AI, tech and media to close more deals without working more in just 5 mins a week.