The Only Newsletter You Need To Grow Your Real Estate GCI Without Working More
Learn how to use AI, tech and media to close more deals without working more in just 5 mins a week.
I taught my AI to use the MLS
William Zhang Hey, it's William. Last week I told you about Ashley — my AI executive assistant that handles my morning briefing, CRM checks, and daily task list. This week I gave her a new job: navigating the MLS. Today I'm going to cover: How Claude Code controls a browser to navigate Unlock MLS hands-free Pulling showing instructions, lock box codes, and contact info for 7 properties Route optimization — planning the most efficient tour using Google Maps And how I save all of this as a...
The math is changing
William Zhang Hey, it's William. I've been thinking about where this is all going. Not just the AI tools. The actual business model. Here's what I think happens. Today I'm going to cover: The real bottleneck in your business How AI solves the hardest part of real estate Why 50 deals per agent isn't crazy And what this means for how you spend your time P.S. Real Agent Clone now allows you to create videos for the following niches: Mortgage rate updates Weekly market snapshots Open house...
Her name is Ashley
William Zhang Hey, it's William. You asked how I set up my AI executive assistant. Here's the full walkthrough: Her name is Ashley. She's an AI agent I built using Claude Code, and she handles the administrative side of my business so I can focus on clients and deals. Every morning before I check my phone, she's already: Pulled my CRM pipeline from Follow Up Boss Flagged overdue follow-ups Analyzed my YouTube channel stats Built a to-do list based on my priorities One command. No switching...
This tool saved me 15 hours last week
William Zhang Hey, it's William. Two weeks ago I told you I ran my entire business with an AI assistant for a week. Over 80 of you replied asking the same question: "What tool are you using?" I promised I'd share it. So here it is. Today I'm going to cover: The exact AI tool that gives me back 10-15 hours every week Why zero real estate content creators are talking about it The five workflows I replaced overnight — CRM, MLS, content, follow-ups, and market research And why getting in early on...
I am shocked
William Zhang Hey, it's William. This week I ran an experiment: I used AI as my full-time executive assistant for an entire week while running my real estate business. It has transformed the way I am operating my business. For the first time ever, I feel that I can take over my market. I am building websites, creating ads, making content, following up with my leads, everything that I've been doing myself - but now my AI assistant is handling them. This gave me a glimpse into how top real...
What 20 Years in Real Estate Doesn’t Teach You About Attention
William Zhang Hey, it’s William. Did you know you can spend 20 years in real estate and still never learn the most important skill in today’s market? Attention. Today I’m going to cover: • Why experience doesn’t automatically create visibility • The attention gap hurting many veteran agents • What actually drives trust before the first conversation • And how to turn your expertise into something people see every day P.S. Real Agent Clone now allows you create videos for the following niches....
The Best Realtors in 2026 Will Be Media Companies
William Zhang Hey, it’s William, Did you know that in 2026, the agents who win the most listings won’t just be great salespeople… They’ll be media companies. Today I’m going to cover: • Why attention now comes before trust • What “media company first” actually means for realtors • How the top agents are compounding visibility • And how you can compete without becoming an influencer P.S. Real Agent Clone just helped 20 agents create their first video without filming using their AI clone last...
The Real Fear Behind “I’m Not Good With Social Media”
William Zhang Hey, it's William. Did you know most agents who say “I’m not good with social media” aren’t actually talking about social media? They’re talking about something else. Today I’m going to cover: The real fear hiding behind “I’m not good at this” Why experienced agents feel exposed online What’s actually at stake in the media shift And how to move forward without pretending to be someone you’re not P.S. Real Agent Clone now allows you create videos for the following niches. 🏠...
5 Ways Veteran Realtors Can Outperform Social Media Agents
William Zhang Hey, it's William. Did you know the average home seller now interviews agents after watching their videos online? Not after a referral.Not after a postcard.After consuming their content. Today I'm going to cover: Why experienced agents are losing listings to media-savvy rookies The real shift happening in real estate marketing 5 practical ways to use AI leverage immediately And how to compete without becoming a “content creator” P.S. Every week I share ways to use AI to grow...
Why I stopped chasing leads one by one
William Zhang Hey, it's William. I’m a very lazy agent. I don’t like doing things the hard way.I don’t like repeating the same conversations all day.And I definitely don’t like activities that don’t scale. Early on, I tried to convince myself that “hard work” meant more hours, more doors, and more face-to-face hustle. It didn’t work. Today I want to break down: Why real estate is purely a numbers game Why selling one-to-many fits how I think and work Why video has become my highest-leverage...
Learn how to use AI, tech and media to close more deals without working more in just 5 mins a week.