The Only Newsletter You Need To Grow Your Real Estate GCI Without Working More
Learn how to use AI, tech and media to close more deals without working more in just 5 mins a week.
what should you build first with claude
Hey, it's William. Claude can write your content. It can follow up with leads, read your CRM, build CMAs and keep your deals organized. That is exactly the problem. When AI can do everything, most agents feel overwhelmed. Then they focus on automating the wrong things. So before I build anything, I ask one question. What is limiting my business right now? Today I'm going to cover: The one question I ask before I build anything using Claude The 3 different limitations every agent gets stuck in...
claude is reading my mls
Hey, it's William. My Claude is connected straight to my MLS now. Not a screenshot, not a copy and paste. The live feed. It can see 2,130,325 property records and 1,455,411 closed sales going back to 1996. That is 523 fields on every listing. Here are 6 use cases I actually run. Three on the buyer side, three on the listing side. All six are real work I sent to real people last week. Today I'm going to cover: 3 use cases for the buyer side, from tour sheet to price check 3 use cases for the...
google sent me a client
Hey, it's William. A stranger texted me at 7:47 one morning about a house. Four days later he was under contract, and I still have not met him. He found me because Google's AI told him to. This week is the whole breakdown: what he actually asked, why the AI picked me over agents far bigger than me, and the four things I would do this week if I wanted the same thing in my market. Today I'm going to cover: The one question that got me named, and why it was not "best realtor in Austin" 91.5% of...
get your next closing in 60 days using AI
Hey, it's William. Ask an agent how they are going to get a closing in the next 60 days and you almost always get the same answer. More leads. It is the slowest one available. Someone who fills out a form today is months away from a contract. The fastest closing you can get is a person who already talked to you once and then went quiet. You have hundreds of those sitting in your CRM right now, and you already paid for every single one of them. AI is the part that makes that list workable in...
chatgpt won't name you
AI-NATIVE AGENT · August 21 Hey, it's William. Somebody ran 37,500 AI searches to find out which agents AI is actually willing to name. Most of us are not on the list, and the ones who are did something specific to get there. Here's what caught my eye, with my honest take on each: Today I'm going to cover: Who AI names when a buyer asks for the best agent 160 million properties just opened up to Claude and ChatGPT Two CEOs on Google taking over home discovery The warning I got from my own MLS...
chatgpt never mentions zillow
AI-NATIVE AGENT · August 14 Hey, it's William. A new report went and counted what AI actually cites when somebody asks it for an agent. Portals like Zillow or realtor.com got zero. Here's what caught my eye, with my honest take on each: Today I'm going to cover: Where ChatGPT actually sends people looking for an agent Claude and ChatGPT can now run a real estate platform The back office finally has help 1. ChatGPT will not send anyone to Zillow A report came out Monday that pulled apart 334...
ai buyers call you 3x more
AI-NATIVE AGENT · August 7 Hey, it's William. Zillow dropped earnings this week and buried the most useful number in real estate right now in the shareholder letter. 3 stories, all pointing the same way. Here's what caught my eye, with my honest take on each: Today I'm going to cover: Zillow's own numbers on AI and agent contacts Why "I use AI" stopped meaning anything A portal that deleted the bedroom filter 1. Zillow's AI is sending people to agents, not around them Zillow's Q2 numbers came...
you're not opening your crm
Hey, it's William. When I started in real estate, I did not know what a CRM was. I thought following up meant texting people from my own number and calling them. Which worked fine, because I had 5 people to follow up with. But as I got more and more leads, that's now impossible. That's why I am glad I created a skill to manage my CRM using my AI assistant. Today I'm going to cover: Why the follow ups nobody replies to are still working Why you need to let your AI assistant manage your CRM And...
stop learning your crm
AI-NATIVE AGENT · July 31 Hey, it's William. Inman Connect was in San Diego this week, and almost everything announced was agentic AI. Four stories stood out, and they all point in the same direction. Here's what caught my eye, with my honest take on each: Today I'm going to cover: A CRM replaced its dashboard with a chat box An assistant you talk to from the car The buyer education gap nobody is filling Inman wants to certify agents on AI 1. A CRM just replaced its dashboard with a chat box...
you're giving zillow your buyers
Hey, it's William. Here is something it took me too long to get angry about. When a buyer requests a tour on your listing, that request does not always come to you. The portals sell it. Sometimes back to you. You did the work to win the listing, and someone else gets the buyer. So now I build a website for every listing I take. About ten minutes, no code. Today I'm going to cover: Why a site for one address beats your listing sitting on a portal The reference file trick that stops it looking...
Learn how to use AI, tech and media to close more deals without working more in just 5 mins a week.