William Zhang Hey, it's William. I've sold over $10 million in homes to clients who found me through my content. Not one of them came from an ad. I want to be clear about that, because most agents are doing it backwards. They rent attention. Facebook ads, Zillow leads, pay for the click. The second you stop paying, the leads stop. It's a faucet, not an asset. And those leads are cold. Strangers who filled out a form and have no idea who you are. Content is the opposite. Every video I make is...